FIRST: M1 wanted a series of social videos to build its name recognition in the growing fintech space. The reception and feedback to this series were incredible, and it wildly surpassed its new customer goals.

SECOND: M1 was thrilled with the response to their awareness videos and asked for help teasing the launch of their new credit card. The goal for the teaser was 5K sign-ups in 5 days. We archived 15 K. Then they asked for a retail video with the goal of 35K. We hit 55 K. BOOM!

Built By Farmers is a complete 360-degree awareness platform that features stories of the people at CASE IH who are farmers or have farming experience. These people bring that innate knowledge to the equipment they manufacture. These stories go beyond the employees and include dealers, service techs, country artists, and other things outside of farming that farmers built.

For the lunch Ultra, Wilson's most powerful new racket, I AM POWERFUL, speaks not just to the racket's attributes but to the confidence you’ll have from wielding this mighty weapon.
This reflects the symbiotic relationship an athlete has with their equipment. It's a simple yet strong statement that is easy to translate and understand globally.

THE ONE FOR ALL SINCE 1923 – To honor this iconic tractor’s 100th-year milestone, my team and I developed a full-year social media first campaign. Inspired by history museum exhibits. With the narrative,
One hundred years of stories, 100 years of milestones, innovations, family, design… you get the idea. This campaign came to life across multiple social channels. A dedicated site, films, C-TV, high-impact digital engagements, events, contests, and some print.

From Sherpa, Shepherd, and Sheriff of Wilson’s brand and DNA, I focused on building talent, expanding in-house capabilities across the global network, and introducing new workflows. Here is a sample of the brand work, style guides, graphics, package design, retail displays, apparel, social videos, films, and events.

MavTV Motorsports network
This is a collection of title treatments for some of their series. Here, I show a mix of three concepts per show: a mini logo guide and a final direction with a quick animated sequence.

ON THE RISE
(OTR) follows next-gen drivers in their racing pursuits.

THE LIFE
gets into the grit of the daily challenges on and off the track.

IN THE MACHINE
We watch driver Ashley Freiberg push her career.

This is a mix of logos and brand design for various businesses. Some are agency work, and some are my clients.

To tease the launch of this menacing limited-edition tractor, The Black Knight, for Case IH. I produced this quick-turn video series of four for Meta and LinkedIn. Videos 01-03 are 10-15 seconds. Video 04 is the full reveal at 30 seconds.

Shot with drone.
Editing: by Stu

TURN IT UP

Regenerative agriculture is a management philosophy that seeks to improve soil health. At its core, regenerative agriculture is restoring degraded soils using practices (e.g., adaptive grazing, no-till planting, no or limited use of pesticides and synthetic fertilizer, etc.)

 For Vayda, a startup in this fast-growing space, we approached their story about soil health without showing soil or repetitive, romanticized images of lush crops or speaking to “feeding the world.” Our focus is on the business of farming. Like any business, growers want to do what’s right. To do that, they must look for new tools and practices to maintain sustainability and drive growth.

 The visual language uses topographical maps laid over satellite photos and subtle plotting grids with a muted color palette. It also combines watermark photos to balance people and emerging tech. Simple yet strong typography complements this.

CAN-DO COMES IN RED (CDR), as we call it, is a platform for Case IH low horsepower/livestock tractors. This is an ongoing campaign and series about the endless tasks and chores you can do with this workhorse of a tractor. The first film and digital units focus on the Farmall. The second film introduces other tractors in the lineup. As they happen to be all red, it's a wee bit hard to tell them apart.

Here’s a sample of some of the films, radio, social, display ads, and print.

This was a pet project of mine. I defined and named a minimalistic design philosophy that will guide and inspire the direction of racquet sports. I capitalized on that momentum to introduce new packaging for performance rackets that reflected the brand strategy and the symbiotic relationship between the brand and athletes. This new direction allowed us to remove the other sponsors’ names from the design.

All the athletes and their management approved the design direction in weeks without any changes, which is unheard of in the industry. "Best in twenty years." from the global field teams.

This led to supervising retail environment redesigns for the US and shop-in-shops in Europe and Asia and providing brand consultation to the apparel team.

Overall sales of the performance line have grown from 26.1% to 33%.

In the early hay-day of day trading, Ameritrade wanted a different POV. So, we took two of the most iconic representations of Wall Street and made a buddy story. The straight man and the comedian. Good cop/bad cop. Co-workers who hang out but always throw verbal jabs at each other. Just like a typical day at the office. As the first of its kind in this category. The videos put the animated characters in a live-action setting. The print consisted of underground propaganda-style placards to run in the financial pubs and be posted around financial districts.

This was the first commercial 3D CGI project for Aardman Studios.

I still have a lot of heart for these older films.