THE ONE FOR ALL SINCE 1923 – To honor this iconic tractor’s 100th-year milestone, my team and I developed a full-year social media first campaign. Inspired by history museum exhibits. With the narrative,
One hundred years of stories, 100 years of milestones, innovations, family, design… you get the idea. This campaign came to life across multiple social channels. A dedicated site, films, C-TV, high-impact digital engagements, events, contests, and some print.