Regenerative agriculture is a management philosophy that seeks to improve soil health. At its core, regenerative agriculture is restoring degraded soils using practices (e.g., adaptive grazing, no-till planting, no or limited use of pesticides and synthetic fertilizer, etc.)

 For Vayda, a startup in this fast-growing space, we approached their story about soil health without showing soil or repetitive, romanticized images of lush crops or speaking to “feeding the world.” Our focus is on the business of farming. Like any business, growers want to do what’s right. To do that, they must look for new tools and practices to maintain sustainability and drive growth.

 The visual language uses topographical maps laid over satellite photos and subtle plotting grids with a muted color palette. It also combines watermark photos to balance people and emerging tech. Simple yet strong typography complements this.